The Most Effective Internet Marketing

Today the internet has become one of the basic needs for humans, especially urban communities around the world including in Indonesia. The number of internet users that continues to increase every year is a very promising potential for internet marketing.

With the internet we can reach more people, therefore marketing through internet is one way to expand market reach. Internet users are now everywhere, even in small towns and countryside areas and through internet marketing we can promote products directly to end users without intermediaries.

Here are some model of the most effective internet marketing you can try to promote your business:

  1. Website or Blog

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Website and Blog is basically an online representative of your company or shop. Internet users can visit your site and read everything about your company and the products you sell to build brand awareness. Users can contact you directly through your site and it is advisable to have web or blog admin that is responsible to give quick respond for any inquiries. Your site can also serves as online shop https://sinarmas88.win/ , to make visitors be able to order your products easily. And fortunately, making the website is not as expensive as renting a physical shop for business. There are even several platforms that provide free website.

  1. Marketing Business through Email Marketing
Marketing Business through Email Marketing
Marketing Business through Email Marketing

When people visit your site, they can subscribe to a newsletter that will be sent to their email regularly. This newsletter contains information of new products, discounts, special offers, and many things. Email marketing is more personal because it reaches users directly to their personal mailbox.

  1. Marketing Through Social Media
Marketing Through Social Media
Marketing Through Social Media

Almost all internet users have social media accounts. Social media is the most effective platform to market your products. The big social media that you must target include: Facebook, Instagram, Twitter, Youtube. Each of those social media has different characteristic and it requires different type of content. Having a deep understanding of all of them is a great asset to create effective content that speak well to your target audiences.

  1. Paid Ads
paid advertising
paid advertising

You can always market your products online for free. But it will be more effective if you also make use of paid advertising that will place your ads in certain strategic spots to get more views from internet users. Whenever users click on your ads, it will take them to your site which means the more traffic you get the more chances for them to buy. Some renowned paid ads you can use include Google AdWords, Facebook Ads, Instagram Ads, Youtube Ads, Twitter Ads.

4 Main Types of Internet Marketing

Internet marketing is a method to promote products or services that becomes popular recently and it grows bigger than the traditional marketing. With various option of social media and the way people execute online marketing, it makes internet marketing a broad term to describe. To help you get the idea of how internet marketing works, here are some of the most popular type of internet marketing you need to know about.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM)
Search Engine Marketing (SEM)

Search Engine Marketing or SEM is an effort to keep your site on top rank of search engine result. It will make users find you easily and lead them to visit your site or view your products. You can apply SEO (Search Engine Optimization) system in your website, which include having content with certain keywords that are most likely used by people in the search engine. Apart from that you can also use paid search platforms like the one provided by Google called Google Adwords.

Pay Per Click (PPC)

Pay Per Click (PPC)
Pay Per Click (PPC)

PPC is a way of promoting your products or services by generating clicks on the advertisement you put online. Everytime your ads is clicked, you pay a small fee to the search engine. There are two type of PPC, namely search ads and display ads.

Search ads type will put your ads at the top of the search results whenever users enter certain keywords related to your products. You can use PPC platforms such as Google AdWords or Bing Ads. While display ads type allow your ads to be put in various sites from Facebook, Google AdSense, Instagram, Quora Ads, LinkedIn Ads, and many more. For example, your ads will be appeared on users’ Facebook feed when they open their Facebook account even they are not looking for your products. It is a great way to raise product awareness, and next time users need products like you sell they will tend to refer to you.

Social Media

Social Media
Social Media

Social media is an effective way to promote your products, it can be done organically or paid advertising. You can also either use it for branding or direct sales. The flexibility of social media and its effetiveness makes it the most popular platform for digital marketing. Some big players of social media include Facebook, Instagram, Twitter, Pinterest, and also Snapchat and Tumblr.

Email Marketing

Email Marketing
Email Marketing

It is important to have list of emails of your customers or potential customers. Through email you can share special offers or discounts, catalogue, new release, and many more. The goal of email marketing is to keep your products in the users mind and address them personally.