Internet marketing is a method to promote products or services that becomes popular recently and it grows bigger than the traditional marketing. With various option of social media and the way people execute online marketing, it makes internet marketing a broad term to describe. To help you get the idea of how internet marketing works, here are some of the most popular type of internet marketing you need to know about.
Search Engine Marketing (SEM)
Search Engine Marketing or SEM is an effort to keep your site on top rank of search engine result. It will make users find you easily and lead them to visit your site or view your products. You can apply SEO (Search Engine Optimization) system in your website, which include having content with certain keywords that are most likely used by people in the search engine. Apart from that you can also use paid search platforms like the one provided by Google called Google Adwords.
Pay Per Click (PPC)
PPC is a way of promoting your products or services by generating clicks on the advertisement you put online. Everytime your ads is clicked, you pay a small fee to the search engine. There are two type of PPC, namely search ads and display ads.
Search ads type will put your ads at the top of the search results whenever users enter certain keywords related to your products. You can use PPC platforms such as Google AdWords or Bing Ads. While display ads type allow your ads to be put in various sites from Facebook, Google AdSense, Instagram, Quora Ads, LinkedIn Ads, and many more. For example, your ads will be appeared on users’ Facebook feed when they open their Facebook account even they are not looking for your products. It is a great way to raise product awareness, and next time users need products like you sell they will tend to refer to you.
Social media is an effective way to promote your products, it can be done organically or paid advertising. You can also either use it for branding or direct sales. The flexibility of social media and its effetiveness makes it the most popular platform for digital marketing. Some big players of social media include Facebook, Instagram, Twitter, Pinterest, and also Snapchat and Tumblr.
It is important to have list of emails of your customers or potential customers. Through email you can share special offers or discounts, catalogue, new release, and many more. The goal of email marketing is to keep your products in the users mind and address them personally.