Internet is the main factor that changes many aspects. In old day, you watched TV program or listened a radio station. Advertising agencies used both as marketing media. Moreover, people read printed media such as books, flyer, newspaper, brochure, and anything you can grasp. Those were the examples of traditional marketing.
Today, you see ads on website and social media. Companies create brand awareness to capture attention with digital media. At first glance, traditional and digital marketing seems to be in the opposite sides. However, both still utilizes same approach but different media.
Marketing agencies must be familiar with digital methods such as SEO, social media, email, data-driven marketing, website, ecommerce, digital marketplace, and influencer. As you know, internet and website started in early 1990s. Today, everyone can create and publish a website. It does not mean this is what digital marketing supposed to be. On the contrary, marketing involves strategic framework. Internet is just media and tool.
Framework and Strategy
The next section will explore several ideas, concept, principle, framework, and strategy related with digital marketing. The interesting fact is you will find tons of stuffs from various experts and professional. As starting point, you should understand the basic concept.
Concept and principle
The most common approach of marketing is framework that involves awareness, interest, desire, and action. You can try any method and media, but the key concepts are still those four things. Keep in mind that marketing is not just selling and trading. People buy a product or order a service after marketing exposure. Selling is the action after all steps have been implemented.
It starts with awareness such as introducing new products. This stage is the critical point because people need to know or at least have awareness. After that, you focus on how to make awareness turns into interest. In this case, marketing should definite needs and wants. The third step is desire from customers.
You have several choices for framework and strategy. Some of them are complex that require more analysis and development. In fact, anything complex comes from simple concept. In this situation, you should understand digital marketing from the simplest perspective.
The framework consists of define, implement, analyze and optimize. You can modify them and adjust with your situation. Define and assess a situation the formulate strategy and media. You implement them and analyze. After that, you optimize and expand for more scope.
The right method for the right situation
One thing you must understand is the right method for the right situation. Digital marketing is just one of tools and strategy you choose. On the other side, some products http://184.108.40.206 and projects are still relevant with traditional marketing. You must analyze about pros and cons before making action.