In this digital era, where information technology has developed very fast, who doesn’t have social media account? It seems that we cannot live without checking social media in our phone several times or many times a day. Social media connect people from all over the world, through social media we could easily expand our friendship circle and reach out people from different countries. We can also use it to share information, to raise awareness of certain products or issues, and also use it as a platform to sell or buy stuff.
If you are going to promote your products online, social media is a perfect place to start it.
There are many marketing strategies you can apply to market the products you sell through social media, such as:
- Marketing Through Facebook
Facebook is the most popular social media in the world right now. It has impressive number of its active users, therefore it makes Facebook the most promising place for internet marketing. You can make Facebook Fans Page with interesting content to increase branding awareness of audiences to your business that will help to increase the sales. Alternatively, you can use Facebook Ads to advertise your products, and aim specific target audiences.
- Marketing Through Youtube
When talking about sharing video, we always refer to Youtube. This site is indeed the most visited video sharing site. You can make Youtube channel and upload regular contents into it. You can upload video with duration up to several hours. But don’t make long duration of video, unless you want to make a documentary film. It is better to divide the type of video based on the duration, starts from 30 seconds video up to 15-20 minutes max. Short but rich content video can be more interesting, and it can be uploaded to various social media such as Facebook, Twitter, Instagram, WhatsApp, Line, Google Plus, and so on.
- Marketing Through Website
A business will look more credible when it has a website that contains information of its company profile and explanation of the products they sell. A website doesn’t have to be an online shop platform, but it is a good media to promote the products you have. Website is part of company branding and professionalism.
- Search Engine Optimization
SEO is search engine optimization. It is the way to put your website or products on the top list of search engine page on the internet. For example you are selling sneakers. SEO is needed to make sure that when people enter certain keywords related to ‘sneakers’ in the search engine, your website and products will appear on the top position. There are three important components in SEO, namely keyword research, on page, and off page optimization. Therefore it is necessary to upload regular content with certain keywords that are SEO friendly.