Everything goes digital lately including businesses. To reach wider costumers, the internet has a huge contribution. Yet there are many ways to use the internet in flourishing the business and sometimes they need more than one person to handle. Hence, more and more jobs in digital marketing appear nowadays. If you are interested in this area, here is some short insight into jobs in digital marketing.
What is digital marketing?
Like its name, digital marketing includes the attempt to reach audiences or costumers and to market the product with the help of the internet. There are many aspects of this attempt including the strategies, the internet tools, psychology marketing, the approach, and more.
To excel on the internet which has various aspects, a brand or business should be managed by the professionals. Each profession has its job descriptions and requirements. Those professionals will work synergically to market the business.
Digital marketing jobs
For big companies and businesses, all jobs mentioned below are possibly needed. Meanwhile, for smaller businesses or Start-up companies, some positions can be run by one person. The positions are:
Digital marketing manager
For bigger companies, the manager might not be so expert on those mentioned job description. The manager should focus on directing the campaigns, making decisions, and taking some risks. The detailed job such as designing and building webs, content creating and running social media are the responsibilities for the other jobs.
Social media marketer
To get closer to the targeted consumers, good branding through social media attracts more consumers and that is a social media marketer’s job. A social media marketer can give out promos, make surveys, respond to costumers’ comments to market and build a good ‘brand’ about the product. A social media marketer can also manage more than one social medium. A media social marketer in small companies might as well respond to costumers’ chat, but in bigger companies, there are customer services.
Content strategist and managers
This position focuses on the content to be shared. After deciding a campaign and strategy, a content strategist and manager will make the contents including articles, videos, graphics, and more. For big projects, a content manager might hire and supervise freelance writers, graphic designers, or video editors.
User Experience Designer
This position is responsible for making a comfortable user experience through the companies’ website. The designer could work together with the digital marketing manager to design the ‘catchy and easy’ site.