Information technology and internet have developed rapidly bringing many benefits in various fields of life. Technology has become part of everyday life of modern society, where people rely on it for many purposes, such as finding information, getting connected with other people and buying stuff through online shops. The practicality of online shops such as https://funbet88.net/ seem to surpass the traditional shops, and along with its popularity, having knowledge and skills on internet marketing will come in handy especially for those who sell things online.
Internet marketing can be tricky, some lucky people can make their fame overnight through successful videos on social media that go viral. Their fame generate traffics to their sites and income from online advertising, and when these social media celebrities endorse certain products it is almost a guarantee that people will go after that products that associate them with their idols.
However, internet marketing actually is not just about luck or fame. There are logical methods we can follow to make it successful. This article will help you to understand the basic idea of internet marketing and apply the methods in steps to get desired results.
Before starting an online shop, it is important to conduct product research. This is the key to know what are the trends, what products are people looking for. This will determine what kind of products you can sell that are popular or on a high demand. Thanks to digital technology, this research can be done online too. You can use Google Trends to see the trends.
You can access Google Trends through google account, and then in the search box type the product keywords you want. For example, if you want to sell watches, then enter the keyword ‘watches’ and press enter. Google Trends will give you a chart or graph that shows the popularity of watches among internet users, how many times a month people put ‘watches’ keyword in the search engine. If the graph is stable, it means that there is a constant market for watch products. But if the graph shows the number decreased, it is better to look for another more potential products to sell.
Once you establish the product you are going to sell, now it is time to research the competitors. This kind of research will tell you the profile of your business opponents, which will be the base for marketing strategy. In the research you monitor how your competitor set the prices, make comparison of prices from one seller to another, and how the prices change overtime.
For pricing strategy, for example you can use the Pricing Leader system that set the price lower than the market price with a minimal profit margin that lead consumers to buy the product from you. This method can increase sales turnover.
SEO or Search Engine Optimization is a popular approach in internet marketing. SEO will ensure that your site rank well in search engine results. In SEO strategies, there are two important things that must be done by an internet marketer, namely: SEO On Page and SEO Off Page.
SEO On Page is a method to design website that is SEO friendly by make the most of components in the website, such as layout and design, good navigation, internal links, certain keywords in the contents, etc. While SEO Off Page is an effort to optimize a website through other links or sites that link back (backlinks) to our website.
Why SEO is essential in internet marketing? Because it brings many advantages, some of them are explained as follows:
1. Generating Potential Traffic To The Business Website
As mentioned before that a well-optimized website page swill get a good ranking in search engines such as Google. The better the position of your website page on Google, the greater the chance of getting visitors (traffic). This potential visitors will later become potential customers for your business.
Google users usually enter unique keywords when they search for certain products they need, or find useful information to provide solutions to their problems. Google then show list of sites based on those keywords. Designing a website that is SEO friendly will bring your site at the top list of the result, in which it will lead to more traffics to your site.
2. Increase Brand Awareness
When a brand is recognized and remembered by prospective customers, it means that they are aware of your brand and products. Maybe people don’t need your products when they see your brand in the first place, but next time they need it, their sub-conscious mind will associate it with your brand. To build brand awareness, we can use various methods, one of them is SEO.
3. Get Data Of Your Customers For Free
Customer data is very important in internet marketing. Getting information about email addresses, phone numbers, home addresses of your customers or potential customers is a valuable asset to promote your products to them directly. You can easily contact them and share information on new products or special promotional offers. With SEO that generating traffic to your site, collecting customer data will be easier. Don’t forget that you also need other services to store the customer data base, for example an autoresponder service to build customer email list.
In this digital era, where information technology has developed very fast, who doesn’t have social media account? It seems that we cannot live without checking social media in our phone several times or many times a day. Social media connect people from all over the world, through social media we could easily expand our friendship circle and reach out people from different countries. We can also use it to share information, to raise awareness of certain products or issues, and also use it as a platform to sell or buy stuff.
If you are going to promote your products online, social media is a perfect place to start it.
There are many marketing strategies you can apply to market the products you sell through social media, such as:
- Marketing Through Facebook
Facebook is the most popular social media in the world right now. It has impressive number of its active users, therefore it makes Facebook the most promising place for internet marketing. You can make Facebook Fans Page with interesting content to increase branding awareness of audiences to your business that will help to increase the sales. Alternatively, you can use Facebook Ads to advertise your products, and aim specific target audiences.
- Marketing Through Youtube
When talking about sharing video, we always refer to Youtube. This site is indeed the most visited video sharing site. You can make Youtube channel and upload regular contents into it. You can upload video with duration up to several hours. But don’t make long duration of video, unless you want to make a documentary film. It is better to divide the type of video based on the duration, starts from 30 seconds video up to 15-20 minutes max. Short but rich content video can be more interesting, and it can be uploaded to various social media such as Facebook, Twitter, Instagram, WhatsApp, Line, Google Plus, and so on.
- Marketing Through Website
A business will look more credible when it has a website that contains information of its company profile and explanation of the products they sell. A website doesn’t have to be an online shop platform, but it is a good media to promote the products you have. Website is part of company branding and professionalism.
- Search Engine Optimization
SEO is search engine optimization. It is the way to put your website or products on the top list of search engine page on the internet. For example you are selling sneakers. SEO is needed to make sure that when people enter certain keywords related to ‘sneakers’ in the search engine, your website and products will appear on the top position. There are three important components in SEO, namely keyword research, on page, and off page optimization. Therefore it is necessary to upload regular content with certain keywords that are SEO friendly.
You certainly often hear about startup companies. If you are familiar with Tokopedia, Ruangguru, Cermati, Traveloka, dadupoker or Go-Jek, they are some example of successful startup companies in Indonesia. Following the success of those startups in Indonesia, many people now want to set up their own startups and pour their business ideas.
However, having desire and ideas alone are not enough. One important element to starting a startup is funding. There are several stages in startup funding. A big investor might be able to fund all stages, but sometimes an investor only funds certain stages and the startup company must find other investors to continue with the funding.
Most common types of startup funding
- Pre-Seed Funding
Pre-seed funding is the initial stage for startups in order to raise funds. At this stage, the startup company introduces their business model and its potentials. The investors involved in this stage can be family or relatives, angels, and accelerators. Usually, at this pre-seed stage, a startup will receive a small investment that is useful to start a business process.
- Seed Funding
Still classified as the initial stage in funding. At this stage the capital from investors is usually intended to help startups to move from the product development process.
The funding in this stage will generally help in recruiting competent staff and renting or setting up offices. It is also time to pay attention to the early results and identify whether the products has addressed the right market. For investors, it is time to pay attention to whether the startup has been run according to the target and expectation. Investors at this stage usually come from angels, venture capitalists, and accelerators.
- Series A
This is the stage where startups already have several flagship products with many customers. However, startups still need to continue with innovation to expand their business. The key to funding at this stage is finding the right venture capitalists and also looking for suitable partners.
- Series B
At this stage, startups usually have been 2-4 years old, which is marked by having a regular customer base that generates profits. The purpose of funding at this stage is to maximize market and business expansion.
- Series C
At this stage, funding is used to make a massive expansion of products, as well as the market, namely by opening branches, both nationally and internationally. Investors who provide funding at this stage are usually banks, private equity entities, capitalists’ ventures, as well as hedge funds.
- Initial Public Offering (IPO)
The IPO is the final stage in startup funding. At this stage, startup shares are sold openly on the stock exchange. Normally, a startup needs a minimum of 5-10 years to reach IPO stage.
The application of technology, especially internet, in the business world gives anyone ability to start a business easily and quickly. Especially in the past few years, Indonesia has been in the ‘startup’ euphoria phase where more and more young entrepreneurs create a ‘startup’ business with unlimited innovation and creativity.
The term ‘startup’ also becomes very popular among entrepreneurs, but not it seems many people do not know the meaning of it. Let’s discuss further the definition of startup.
What Is Startup?
Basically startup is a company that runs under 5 years, or a company that has just started. But around the 2000s since the ‘dot-com’ industry started to be popular, the definition of ‘startup’ in the business world has changed. In the past, startup is a new company, but at present startup company is more about a new business that is applying technological innovation to run its core business and solve a problem in the community.
How Is The Development Of Startup Businesses In Indonesia?
The development of startup businesses in Indonesia is growing excitedly along with the development of technology. There are at least 4 biggest startups from Indonesia, namely Traveloka, Tokopedia, , https://hokiku88.org/ and GO-JEK. Data from Tech In Asia shows that in the second quarter of 2017, the domination of startup in Indonesia come from the E-Commerce and Fintech industry.
Although according to statistics, the number of new startups has decreased in 2017, but it has an increase in the amount of funding for accelerator program in 2017. It brings a positive impact for Indonesia, many investors has begun to see the potential of Indonesian startup businesses, like in the United States or China.
How To Define A Startup Company?
In accordance with the above definition, startup has a disruptive nature in an existing industry. For example in the transportation field in Indonesia. Before the presence of online transportation services, conventional taxi was one of the big players in this industry. Now if there is a new conventional taxi company established, it cannot be called a startup company for its lack of technology, although it is still under 5 years old. But if an online taxi company appears, this is what we call startup company as it runs its core business using technological innovations.
The Differences Between Startup And Online Shop
Although both type of business mainly working on information technology, those two are completely different things. Even when online shops have website, but they cannot be called startup. According to Forbes, the definition of startup also contains ‘solving problems’ in the community. Like online transportation which come as a solution for practical and convenience way to go places.
Today the internet has become one of the basic needs for humans, especially urban communities around the world including in Indonesia. The number of internet users that continues to increase every year is a very promising potential for internet marketing.
With the internet we can reach more people, therefore marketing through internet is one way to expand market reach. Internet users are now everywhere, even in small towns and countryside areas and through internet marketing we can promote products directly to end users without intermediaries.
Here are some model of the most effective internet marketing you can try to promote your business:
- Website or Blog
Website and Blog is basically an online representative of your company or shop. Internet users can visit your site and read everything about your company and the products you sell to build brand awareness. Users can contact you directly through your site and it is advisable to have web or blog admin that is responsible to give quick respond for any inquiries. Your site can also serves as online shop https://sinarmas88.win/ , to make visitors be able to order your products easily. And fortunately, making the website is not as expensive as renting a physical shop for business. There are even several platforms that provide free website.
- Marketing Business through Email Marketing
When people visit your site, they can subscribe to a newsletter that will be sent to their email regularly. This newsletter contains information of new products, discounts, special offers, and many things. Email marketing is more personal because it reaches users directly to their personal mailbox.
- Marketing Through Social Media
Almost all internet users have social media accounts. Social media is the most effective platform to market your products. The big social media that you must target include: Facebook, Instagram, Twitter, Youtube. Each of those social media has different characteristic and it requires different type of content. Having a deep understanding of all of them is a great asset to create effective content that speak well to your target audiences.
- Paid Ads
You can always market your products online for free. But it will be more effective if you also make use of paid advertising that will place your ads in certain strategic spots to get more views from internet users. Whenever users click on your ads, it will take them to your site which means the more traffic you get the more chances for them to buy. Some renowned paid ads you can use include Google AdWords, Facebook Ads, Instagram Ads, Youtube Ads, Twitter Ads.
Internet marketing is a method to promote products or services that becomes popular recently and it grows bigger than the traditional marketing. With various option of social media and the way people execute online marketing, it makes internet marketing a broad term to describe. To help you get the idea of how internet marketing works, here are some of the most popular type of internet marketing you need to know about.
Search Engine Marketing (SEM)
Search Engine Marketing or SEM is an effort to keep your site on top rank of search engine result. It will make users find you easily and lead them to visit your site or view your products. You can apply SEO (Search Engine Optimization) system in your website, which include having content with certain keywords that are most likely used by people in the search engine. Apart from that you can also use paid search platforms like the one provided by Google called Google Adwords.
Pay Per Click (PPC)
PPC is a way of promoting your products or services by generating clicks on the advertisement you put online. Everytime your ads is clicked, you pay a small fee to the search engine. There are two type of PPC, namely search ads and display ads.
Search ads type will put your ads at the top of the search results whenever users enter certain keywords related to your products. You can use PPC platforms such as Google AdWords or Bing Ads. While display ads type allow your ads to be put in various sites from Facebook, Google AdSense, Instagram, Quora Ads, LinkedIn Ads, and many more. For example, your ads will be appeared on users’ Facebook feed when they open their Facebook account even they are not looking for your products. It is a great way to raise product awareness, and next time users need products like you sell they will tend to refer to you.
Social media is an effective way to promote your products, it can be done organically or paid advertising. You can also either use it for branding or direct sales. The flexibility of social media and its effetiveness makes it the most popular platform for digital marketing. Some big players of social media include Facebook, Instagram, Twitter, Pinterest, and also Snapchat and Tumblr.
It is important to have list of emails of your customers or potential customers. Through email you can share special offers or discounts, catalogue, new release, and many more. The goal of email marketing is to keep your products in the users mind and address them personally.