Information technology and internet have developed rapidly bringing many benefits in various fields of life. Technology has become part of everyday life of modern society, where people rely on it for many purposes, such as finding information, getting connected with other people and buying stuff through online shops. The practicality of online shops seem to surpass the traditional shops, and along with its popularity, having knowledge and skills on internet marketing will come in handy especially for those who sell things online.
Internet marketing can be tricky, some lucky people can make their fame overnight through successful videos on social media that go viral. Their fame generate traffics to their sites and income from online advertising, and when these social media celebrities endorse certain products it is almost a guarantee that people will go after that products that associate them with their idols.
However, internet marketing actually is not just about luck or fame. There are logical methods we can follow to make it successful. This article will help you to understand the basic idea of internet marketing and apply the methods in steps to get desired results.
Before starting an online shop, it is important to conduct product research. This is the key to know what are the trends, what products are people looking for. This will determine what kind of products you can sell that are popular or on a high demand. Thanks to digital technology, this research can be done online too. You can use Google Trends to see the trends.
You can access Google Trends through google account, and then in the search box type the product keywords you want. For example, if you want to sell watches, then enter the keyword ‘watches’ and press enter. Google Trends will give you a chart or graph that shows the popularity of watches among internet users, how many times a month people put ‘watches’ keyword in the search engine. If the graph is stable, it means that there is a constant market for watch products. But if the graph shows the number decreased, it is better to look for another more potential products to sell.
Once you establish the product you are going to sell, now it is time to research the competitors. This kind of research will tell you the profile of your business opponents, which will be the base for marketing strategy. In the research you monitor how your competitor set the prices, make comparison of prices from one seller to another, and how the prices change overtime.
For pricing strategy, for example you can use the Pricing Leader system that set the price lower than the market price with a minimal profit margin that lead consumers to buy the product from you. This method can increase sales turnover.
Internet marketing is a method to promote products or services that becomes popular recently and it grows bigger than the traditional marketing. With various option of social media and the way people execute online marketing, it makes internet marketing a broad term to describe. To help you get the idea of how internet marketing works, here are some of the most popular type of internet marketing you need to know about.
Search Engine Marketing (SEM)
Search Engine Marketing or SEM is an effort to keep your site on top rank of search engine result. It will make users find you easily and lead them to visit your site or view your products. You can apply SEO (Search Engine Optimization) system in your website, which include having content with certain keywords that are most likely used by people in the search engine. Apart from that you can also use paid search platforms like the one provided by Google called Google Adwords.
Pay Per Click (PPC)
PPC is a way of promoting your products or services by generating clicks on the advertisement you put online. Everytime your ads is clicked, you pay a small fee to the search engine. There are two type of PPC, namely search ads and display ads.
Search ads type will put your ads at the top of the search results whenever users enter certain keywords related to your products. You can use PPC platforms such as Google AdWords or Bing Ads. While display ads type allow your ads to be put in various sites from Facebook, Google AdSense, Instagram, Quora Ads, LinkedIn Ads, and many more. For example, your ads will be appeared on users’ Facebook feed when they open their Facebook account even they are not looking for your products. It is a great way to raise product awareness, and next time users need products like you sell they will tend to refer to you.
Social media is an effective way to promote your products, it can be done organically or paid advertising. You can also either use it for branding or direct sales. The flexibility of social media and its effetiveness makes it the most popular platform for digital marketing. Some big players of social media include Facebook, Instagram, Twitter, Pinterest, and also Snapchat and Tumblr.
It is important to have list of emails of your customers or potential customers. Through email you can share special offers or discounts, catalogue, new release, and many more. The goal of email marketing is to keep your products in the users mind and address them personally.